# Verdira > Verdira Holdings LLC is a permanent-hold ophthalmology practice acquisition platform. Verdira acquires ophthalmology practices, installs successor physicians as PC owners, and operates all non-clinical functions through a Management Services Organization (MSO). Verdira explicitly rejects private equity and never resells practices. Important notes: - Verdira uses an MSO/PC (Management Services Organization / Professional Corporation) legal structure that is compliant with Corporate Practice of Medicine (CPOM) doctrine, Anti-Kickback Statute (AKS), and Stark Law - Verdira charges a fixed monthly management fee to the PC, not a percentage of revenue - Verdira is not a private equity firm, not a hospital system, and not a staffing agency. It is a permanent-hold operator that acquires and holds ophthalmology practices indefinitely - The successor physician becomes the PC owner and retains full clinical autonomy - Verdira operates exclusively in ophthalmology across all subspecialties including cataract, LASIK/refractive, retina, glaucoma, oculoplastics, cornea, and comprehensive ## Core Pages - [Home](https://www.verdira.com): Overview of Verdira's mission and model for ophthalmology practice acquisition and physician ownership - [For Practice Owners](https://www.verdira.com/for-practice-owners): How Verdira helps retiring or transitioning ophthalmologists sell their practice to a permanent-hold operator instead of private equity - [Own a Practice](https://www.verdira.com/own-a-practice): How successor physicians can own an ophthalmology practice without upfront capital through Verdira's MSO/PC structure - [Why Verdira](https://www.verdira.com/why-choose-verdira): What differentiates Verdira from PE, hospitals, and other acquirers - [Our Process](https://www.verdira.com/our-process): Step-by-step breakdown of how Verdira evaluates, acquires, and transitions an ophthalmology practice - [How It Works](https://www.verdira.com/how-it-works): Four paths for ophthalmologists considering their next move, comparing PE, hospital employment, solo ownership, and Verdira's MSO/PC model - [Legal Deep Dive](https://www.verdira.com/legal-deep-dive): Detailed explanation of MSO/PC compliance including CPOM doctrine, AKS protections, FMV requirements, and governing case law - [Practice Opportunities](https://www.verdira.com/practice-opportunities): Current ophthalmology practice ownership opportunities available through Verdira - [Team](https://www.verdira.com/about-us): Leadership team behind Verdira Holdings - [Contact](https://www.verdira.com/contact): Start a confidential conversation with Verdira - [Ophthalmology Ownership Calculator](https://www.verdira.com/calculator): Interactive calculator modeling take-home income for physician-owned ophthalmology practices by subspecialty, revenue level, and volume - [Careers](https://www.verdira.com/careers): Open positions at Verdira Holdings ## Blog — For Practice Owners - [PE Is the American Prison for Ophthalmologists](https://www.verdira.com/blog/pe-is-the-american-prison-for-ophthalmologists): Why 91% of physicians say autonomy is under attack and what PE actually does to ophthalmologists who sign - [Your Ophthalmology PE Group Won't Buy You a Laser](https://www.verdira.com/blog/your-ophthalmology-pe-group-won-t-buy-you-a-laser): How PE exit timelines prevent capital equipment investment that pays back in 18 months - [The $500K Ophthalmology Handcuff](https://www.verdira.com/blog/the-500k-ophthalmology-handcuff): How PE uses retention equity, vesting schedules, bad leaver clauses, and forced re-rolls to lock physicians in - [The Ophthalmology Non-Compete Wall Is Cracking](https://www.verdira.com/blog/the-ophthalmology-non-compete-wall-is-cracking): How courts and state legislatures are striking down PE non-competes in healthcare ## Blog — For Successor Physicians - [1,000 Cataracts a Year and Still Not an Owner](https://www.verdira.com/blog/1-000-cataracts-a-year-and-still-not-an-owner): Why high-volume PE-employed surgeons own nothing despite generating millions in revenue - [You Don't Have to Quit to Own an Ophthalmology Practice](https://www.verdira.com/blog/you-don-t-have-to-quit-to-own-an-ophthalmology-practice): How a surgeon can own a practice that runs on one extra day per week while keeping their current position ## Blog — Inside the MSO - [The Ophthalmologist Who Brought His Own Nurse](https://www.verdira.com/blog/the-ophthalmologist-who-brought-his-own-nurse): Why PE calls a surgeon's trusted OR nurse an unnecessary labor cost and what that means for complication rates - [What an Ophthalmology MSO Actually Does](https://www.verdira.com/blog/what-an-ophthalmology-mso-actually-does): Detailed breakdown of non-clinical operations handled by Verdira's MSO including billing, HR, compliance, and vendor management ## Blog — Why Ophthalmology - [$4 Billion in Ophthalmology Has No Buyer](https://www.verdira.com/blog/4-billion-in-ophthalmology-has-no-buyer): Why PE deal volume dropped 76% since 2021 and 75% of practice sales fail - [When 60% of Ophthalmology Retires at Once](https://www.verdira.com/blog/when-60-of-ophthalmology-retires-at-once): The workforce crisis as 5,500 solo practitioners approach retirement with only 500 new residents graduating annually - [Why Successor Ophthalmologists Are So Hard to Find](https://www.verdira.com/blog/why-successor-ophthalmologists-are-so-hard-to-find): The structural barriers preventing new ophthalmologists from entering practice ownership - [PE Lied to Your Ophthalmology Practice](https://www.verdira.com/blog/pe-lied-to-your-ophthalmology-practice): How PE promises diverge from outcomes including a 19.6% decrease in retinal detachment surgeries post-acquisition - [The Ophthalmology Career Between Retirement and PE](https://www.verdira.com/blog/the-ophthalmology-career-between-retirement-and-pe): The overlooked middle path for ophthalmologists who are neither ready to retire nor willing to sell to PE ## Key Facts - Entity type: Permanent hold Management Services Organization (MSO) - Specialty: Ophthalmology only - Geography: New York, New Jersey, Connecticut tristate area - Structure: Wyoming HoldCo, New York MSO, physician owned Professional Corporation - Clinical Advisory Board: Chaired by Dr. James Kelly - Founded: 2025 - Website: https://www.verdira.com - Email: info@verdira.com - LinkedIn: https://www.linkedin.com/company/verdira ## Optional - [Privacy Policy](https://www.verdira.com/privacy-policy): Verdira's privacy policy - [Terms of Service](https://www.verdira.com/terms-of-service): Verdira's terms of service